Google Chromecast Audio

Google Chromecast Audio started in 2015, focusing on software and hardware. It aimed to succeed in a tough market.

But, growing competition soon became a problem. These challenges were too much to handle. In 2019, the company had to shut down.

 

General Information

  • Category: Software & Hardware 
  • Started: 2015
  • Failure Cause: Competition 
  • Closed: 2019

Description

Chromecast Audio was a simple device that made streaming music easy. It connects to speakers or stereo systems for hassle-free music streaming. The 3.5 mm jack served as an audio connection and also worked as an optical output for clear sound. A USB port helped keep the device charged.

Once set up, choosing music, radio, or podcasts became straightforward. Just tap the cast button in an app to play audio on the connected speaker.

Unlike the Chromecast for video, this audio version did not include an HDMI port. Some models, like Chromecast (3rd gen) and Chromecast with Google TV, are still available.

Cause of Failure

Google has decided to stop making the Chromecast Audio. The company mentioned that many other products already let people listen to music and podcasts. Although Chromecast Audio will no longer be produced, support will still be available.

A big sign of this change was the price drop. The cost fell from $35 to $15 in the US, a decrease of over 50%. This sale ran for more than three months, from Black Friday 2018 until the end of February 2019. It seemed like a move to clear out stock.

This decision makes sense with the rise of smart speakers. Google launched its first smart speaker, Google Home, in 2016. This led to better models, including the Home Max and the Home Mini, which is more affordable.

Since then, Google has invested a lot in smart speakers. In 2019, the product line was rebranded as Google Nest.

FAQs

– What is Chromecast Audio?

Chromecast Audio streams music, radio, and podcasts to speakers or stereo systems. It connects via a 3.5 mm audio jack or optical output.

– Why was Chromecast Audio discontinued?

The device faced tough competition from smart speakers that offered similar features. This led to its discontinuation.

– Will Chromecast Audio still receive support?

Support will continue for current users, even though production has stopped.

– Can I still purchase Chromecast Audio?

No, Chromecast Audio is no longer made. It may be found through third-party sellers until supplies run out.

– What replaced Chromecast Audio in the market?

Smart speakers like Google Home have become popular. Many users now prefer these devices for streaming music and podcasts.

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